A Model Music Business Curriculum 

Claudia McCain

Western Illinois University

Abstract

The author, using a combination of curricular review, on-site program visits, and graduate surveys, constructs the model music business curriculum. At the focal point of the study’s methodology is a survey of sixty Western Illinois University music business graduates. The author presented these graduates with a collection of courses organized into three categories: music business core, business core, and music core, and requested that they consider them based on their relevance to the music industry at-large as opposed to their particular field. The graduates then ranked these courses based on the importance that they 1) be offered to and 2) be required of music business majors. A sampling of the resultant model music business curriculum includes Music Industry I and II, Accounting I, and Music Theory as part of the more generalized core courses; and Music Merchandising, Legal Aspects of the Music Industry, Promotional Concepts, and Consumer Behavior as part of the more specialized elective course offerings.

Keywords: music business, music business curriculum, music industry

McCain, Claudia. “A Model Music Business Curriculum." Journal of the Music and Entertainment Industry Educators Association 2, no. 1 (2002): 14-27. https://doi.org/10.25101/2.1

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