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Journal of the
Music & Entertainment Industry Educators Association
Volume 10, Number 1 (2010)
The Impact of Late Night Television Musical Performances on the Sale of
Terry Tompkins, Drexel University
Musical performances1 on night-time television programs have been a
part of American culture since the debut of The Ed Sullivan Show in
1948, continuing through the 1960s with The Tonight Show Starring
Johnny Carson and progressing to the robust lineup of today’s current
night television hosts. Such performances have transformed our
perception of artists, assisting them to build national awareness and
to enhance their position in the marketplace.