![]() 2008
MEIEA Research Grants Awarded
May 2008 Senior Faculty Research Grant Award ($2,000)
Marcia Lewis, Valparaiso University "Transformation of Pedagogical Content and Methodology in Media Instruction as reflected by the Changing Business Climate in the Twenty-first Century" The media industry in
the twenty-first century continues to undergo a profound transformation
because of multiplying distribution channels, declining entry barriers
for content producers, continuous technological advancements, and
mounting competitive pressures. Because the entertainment industry has
been transformed by the internet, educational institutions must shift
their focus to adequately prepare students to be successful in an
industry that is rejecting old business models, eliminating career
options, and struggling to find new directions. This study will survey
educators to determine how curricular content and pedagogical
methodology is meeting the challenge of the changing business
environment in the music and entertainment industry.
Collaborative Educator and Industry
Practitioner Grant Award ($2,000)
Storm Gloor, University of Colorado - Denver Geoff Mayfield, Billboard Magazine "Just How Long Is Your 'Fifteen Minutes'? The Length Of Artist Careers Before the Long Tail and After" One
criticism of the
recording industry is that there is more "churn" and less development
of artists, reducing the length of artists' careers. Our aim is to
examine such thought based on the historical and present-day lengths of
"chart careers." Our expected outcomes include identification of trends
in such durations, as well as a comparison of artists and/or periods of
both shorter and longer careers to identify commonalities. Such an
analysis would be significant in that not only could results of the
study address industry theories, but would also provide aspiring
artists with real data relevant to their career planning.
Junior
Faculty Research Grant Award ($1,100)
David Tough, Belmont University "Developing a Model Audio Engineering Technology Curriculum: A Delphi Study" The
purpose of this
study is to survey 25 industry leaders--professional engineers, sound
equipment designers, video game composers, producers, etc.—and to
identify what these individuals view as essential components necessary
for undergraduate programs to be successful in training students in the
field of audio engineering. Rankings will be developed into a
future-oriented curriculum complete with essential comptencies,
courses, and technology that can be used by any school trying to start
or revise its own audio program. This curriculum will specifically
focus on smaller schools (200 majors or less) that are trying to
develop their programs from the ground up. This study could also be
viewed as the first step towards developing an independent accrediting
body for audio engineering programs.
2007
MEIEA Senior Research Grant ($2,000) awarded to Clyde Rolston
Associate Professor of Music Business at Belmont University. July 15, 2007. Serving as Principle Investigator of the project entitled "Music Business Employment Attributes: A Comparison of Employer, Student and Professor Expectations” Dr. Rolston will conduct a survey tool with co-investigators, Theo Papdopoulos, Associate Dean of Victoria University and Richard Strasser, Assistant Professor at Northeastern University. Their project will examine the valuation of general skills over technical abilities, curriculum outcomes against employer requirements, and strategies that close the gap between students’ perception and employers’ expectations.
2007 MEIEA Junior Research Grant ($1,500) awarded to Principle
Investigator,
Storm Gloor
Assistant Professor, Department of Music and Entertainment Industry Studies University of Denver in Colorado July 15, 2007. Assistant Professor Gloor will direct, with co-investigator Clyde Rolston, Associate Professor at Belmont University in Nashville, Tennessee, the project entitled "Determinant Attributes in the Buy or Burn Decision: An Exploratory Study” in an effort to identify what influences consumers to pay for recordings rather than download them, illegally or legally. John
Kellogg (Berklee College of Music) awarded first
MEIEA Research Grant
July 17, 2006. MEIEA is pleased to announce the first winner of the newly-instituted MEIEA Research Grant program. John Kellogg, Assistant Chair of the Music Business/Management Department at the Berklee College of Music, was awarded a $1,500 research grant for his proposal "Freeing the Music: An Examination of Proposed Methods of Streamlining the Process of Licensing of Music for Sale on the Internet." A summary of the proposal, in Professor Kellogg's own words: "U.S. Copyright law makes it difficult for Internet Download Services (IDS) to license virtually all of the songs recorded for digital sale. The true potential of the vastly growing digital sale market is thwarted by the difficulty IDS encounter when trying to license songs for digital sale, causing the music to be imprisoned in label vaults. Problems occur when the services attempt to license mechanical and performance rights, requiring separate licenses and payments to two different licensing agents. I propose to write a journal article examining the proposals to remedy this problem and fairly compensate publishers and songwriters." Professor Kellogg will share the fruits of his research with MEIEA by presenting his findings in the MEIEA Journal and at the next MEIEA conference in California in 2007. There are three types of MEIEA Research Grants. The first award, to Professor John Kellogg, is the Junior Faculty Grant. In the fall and spring MEIEA will call for applications for the Senior Faculty Grant and the Collaborative Grant (faculty/industry). Congratulations to all the MEIEA members who submitted proposals for the Junior Research Grant. Applications were reviewed by the Research Grant Evaluation Committee (Marcia Lewis, co-chair, Valparaiso University; Bruce Ronkin, co-chair, Northeastern University; Phyllis Johnson, Columbia College Chicago; Theo Papadopoulos, Victoria University). |