As the internet rapidly transformed the media industry in the first decade of the twenty-first century, educational institutions had to shift their focus to adequately prepare students to be successful in an industry that rejected old business models, eliminated career options, and struggled to find new directions. A survey of educators in the professional associations of the music and entertainment (MEIEA), audio engineering (AES), arts administration (AAAE), and broadcast (BEA) industries was conducted in 2008 to determine how curricular content and pedagogical methodology has adapted to the many challenges presented by the changing business environment in the media and entertainment industries. The author’s research reflects the current business trends and corresponding educational adaptations made in the training of students to more effectively instill creativity, entrepreneurship, and critical thinking skills needed for career success in the evolving media industry.
Keywords: music industry, entertainment industry, media industry evolution, curricular content, pedagogical methodology, music business pedagogy, creativity, entrepreneurship, critical thinking, MEIEA, AES, AAAE, BEA
Lewis, Marcia. “Media Evolution and its Correlative Effect upon Curricular Instruction in the Twenty-First Century.” Journal of the Music and Entertainment Industry Educators Association 9, no. 1 (2009): 133-160. https://doi.org/10.25101/9.6