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Journal of the Music & Entertainment Industry Educators Association

Volume 6, Number 1 (2006)

An Assessment of the Effectiveness of an In-Class Simulation on Music Marketing Students’ Perceptions and Learning Outcomes

Richard Strasser
Northeastern University

Abstract

In many business programs, simulations and role-playing are becoming a popular choice of teaching, yet research is only beginning to consider how to utilize this pedagogical technique and its impact on student outcomes and course objectives. In this study, the author will investigate the design, implementation and evaluation of simulation and role-playing on an upper-level music marketing and promotion course. The paper will discuss the techniques and criteria used to create simulations for music industry education. Furthermore, the author will analyze the benefits of simulation and its effectiveness as a teaching tool for music industry studies, especially hypothesis-driven thinking especially in regards to individual perceptions of team dynamics and its relationship to simulation performance.

Keywords: music industry curriculum, music marketing, music business, music degrees, music pedagogy, simulations, role-playing, course design, team projects

Strasser, Richard. “Simulation and Role Playing in Music Industry Education: An Assessment of the Effectiveness of an In-Class Simulation on Music Marketing Students' Perceptions and Learning Outcomes.” Journal of the Music and Entertainment Industry Educators Association 6, no. 1 (2006): 77-91. https://doi.org/10.25101/6.4

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