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PRODUCT REVIEWS
FEBRUARY 2008
THIS BUSINESS OF™
CONCERT PROMOTION AND TOURING: A Practical Guide to Creating,
Selling, Organizing, and Staging Concerts
by Ray D. Waddell, Rich Barnet,
and Jake Berry
Introduction
Concerts are part art and part party, but all business. Even
with the digitization of music and technology bringing sound
quality to new levels, there is still no substitute for a
live concert. Staging a concert is a complex and multilayered
effort with a good deal of risk, but also with the potential
for a great deal of
reward.
THIS BUSINESS OF™ CONCERT
PROMOTION AND TOURING: A Practical Guide to Creating, Selling,
Organizing, and Staging Concerts (Billboard Books; $24.95;
October 2007) by industry experts Ray D. Waddell, Rich Barnet,
and Jake Berry, is the definitive, one-volume navigation resource
for concert promoters, tour managers, agents, managers, venue
operators, and other concert professionals at all levels,
from local events to worldwide tours. The first to focus on
that all-important business aspect, from creating a show,
to selling a show, to organizing the show, to staging the
show, THIS BUSINESS OF™ CONCERT PROMOTION AND TOURING
includes college shows, festivals, artist showcases, club
gigs, arena shows, and international tours; all discussed
from working with venues and hiring personnel to booking,
promoting, and marketing events. THIS BUSINESS OF™ CONCERT
PROMOTION AND TOURING is a must have for anyone involved-or
wanting to be involved-in the concert business, at all levels.
About the Authors
Ray D. Waddell is Executive Director, Content
and Programming, Touring and Live Entertainment at the Billboard
Information Group, and spearheads the annual Billboard Touring
Conference each fall. Staying on top of industry
trends, his weekly column, “On the Road”, keeps
him in regular touch with agents, promoters, artist managers,
business and venue mangers, ticketing agencies, and everyone
else associated with this business of concerts. He lives
in Hendersonville, Tennessee.
Rich Barnet
is a professor in the Department of Recording Industry at
Middle Tennessee State University, where he
teaches Concert Promotion and Advanced Concert Promotion.
Prior to his academic career, Barnet toured major
arenas as a music director, managed a concert series, and
also owned a regional booking agency. He is co-author of
Controversies of the Music Industry. Barnet lives in Nashville,
Tennessee.
Jake
Berry, co-owner of Production Alliance, one of the
premiere production management companies today. He has
been production manager for tours such as Tina Turner’s
“Twenty Four Seven Millennium” and the Rolling
Stones’
“No Security,” “Bridges to Babylon,”
and “Voodoo Lounge.” Berry has also worked in
production management for
Madonna, AC/DC, Metallica, Shakira, and Mötley Crüe.
He lives in Scottsdale, Arizona.
THIS BUSINESS OF™ CONCERT PROMOTION AND TOURING
A Practical Guide to Creating, Selling, Organizing, and Staging
Concerts
by Ray D. Waddell, Rich Barnet, and Jake Berry
978-0-8230-7687-1 ~ $24.95
272 pages ~ 6 x 9 ~ Hardcover
Indexed ~ October 2007 ~ Billboard Books
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