An Explanation
of Mashup
"Mashup" is a relatively new music form that
is usually created by the combination of an a cappella
vocal from one song and the musical track of another song.
Technology has made the combining of the two songs quick,
easy and affordable. And, with many of the tracks available
to the mashup artist on the internet, mashup music is
an art form that is here to stay. The mashup artists are
using software programs to create new songs. The artists
often combine less favored pop songs with alternative
rhythm tracks, creating a contemporary sound that appears
to be more appealing to quite a few listeners.
The computer is the instrument the mashup artists employ
to produce their music. Since the mid 1990’s, audio
software companies have been producing recording tools
that are the fodder for the mashup artist. Some of the
tools they use are music sequencing, recording, pre-made
loops, effects and virtual instruments. With all the technology
available to the mashup artists, one notable mashup artist,
Osymyso, can complete
a “blended” song in less than five hours.
Mashup music is currently expanding into a music genre
called found sound. Found sound has the same basic concept
as regular mashup music but the found sound music artists
will add any sound to the track. For example, some of
the sounds could be birds chirping, hammers hitting and
any other type of sound the artist finds adds to the songs
production as the artist sees fit.
The corporate music industry does not understand the attraction
of mashup music. One of Universal Music marketing directors
explained the music was ok for clubs but since everyone
can do it, it is not one of a kind. This may be one more
trend in the music industry that technology helped create
and, once again, the music business is slow to understand
and embrace it.
The Technology of Mashup Music
Since mashup music is all processed and reproduced from
other music, the genre of mashup music could not exist
without the continued lowering cost of the personal computer
and the advent of the internet and related software that
supplies music and music production tools so easily and
cheaply. But the question could be posed, is mashup really
music at all?
The Ethics of Mashup Music
In 2004, David Bowie challenged the mashup musicians to
a contest. Whichever one of the mashup artists could best
combine two of his songs would win a sports car from David
Bowie, himself. Since David Bowie owns his publishing,
this is a legal form of mashup. But most mashup songs
are created with songs where the publisher has not licensed
the mashup artist to use the song. Once again we are dealing
with the illegal use of a song. But in this context the
song is being used, not for personal listening, but for
revenue generation for someone other than the original
artist, songwriter and publisher.
One further interesting fact about mashup is this; what
started as a primarily pirated music genre is now producing
revenue for the original owners of the songs. Mashup cover
bands are now beginning to perform the mashup music in
clubs. It appears mashup is taking pirating full circle
pointing directly back to legitimacy.
References
Posting by Staff. (2007, August 10). "The Infectious
Spread of Mashup Music and Video. The World Time News
Report." Retrieved January 27, 2007 from http://www.wtnrradio.com/news/story.php?story=246
BettyJo
Wolf has been the Vice President of Finance for
Southeastern Telecom, Inc. for the last eleven years.
Southeastern Telecom is the sixth largest telecom equipment
and business communication provider in the country and
is headquartered in Nashville, Tennessee. Prior to joining
Southeastern Telecom, BettyJo was the controller at Juiceman,
Inc. located in Seattle, Washington. BettyJo is currently
studying for her Master in Accounting at Belmont University
in Nashville, Tennessee.