Greetings, and Happy
New Year to all our readers! I hope the new year –
and new semester for most of us – is treating you
well. I have been spending time on the web as of late, and
I have found a few new things that might be of interest
to you.
I just started my Spring Music Products class, so that topic
area has been on my mind and my selections will primarily
focus on that area for this month. First, I have been spending
time for various reasons looking at the Steinway Company.
I find it very interesting that if you go to www.steinway.com,
you will learn all about their pianos. The branding of the
Steinway name is a lecture in and of itself, especially
with the addition of the Boston and Essex names to the family.
Also interesting in mentioning branding is their “All
Steinway School” program that can be found at http://www.steinway.com/noteworthy/all_steinway_schools.shtml
(note the “noteworthy” url!) Somebody in the
marketing department had their thinking cap on for this
idea. But, back to where I started…which was to point
out that if you just type in the Steinway name, you learn
about pianos. If you want to get the bigger picture you
have to search that site pretty thoroughly, or go to www.steinwaymusical.com
where you can learn about the Steinway Musical Instruments,
Inc company. At this URL you can learn about the different
brands (and companies) Steinway owns and link to specific
websites. From there you can have all kinds of fun if you
go to the “Investor Relations” link. You can
look up stock charts, recent financials, news, etc. Of course,
you won’t find too much information about the recent
strikes in Indiana - you’ll have to dig deeper for
that. You can also request annual reports for your classes
– most “investor relations” links have
a spot to make a request and I have had good luck in getting
publicly traded companies to send them. Some you might enjoy
looking at with students include Guitar Center, Kaman, and
SONY. I have yet to request a Warner Music prospectus, but
rest assured, I will….
Speaking of financials, et al, I recently found myself on
www.hoovers.com again. That
is a good site for initial research on just about larger
company. They cover all publicly traded companies, and many
that aren’t. You can get good background material,
information on competitors, and basic financials presented
in a way that might be good for students that have not yet
taken Corporate Finance. I don’t have the big bucks
to pay for the premium service, but I keep heading back
there for the free-loading.
Lastly, since I mentioned the impoverished life of a college
professor, I’ll confess that I still have not made
the leap to sign on to a subscription to Billboard. My New
Year’s resolution to keep up to date on entertainment
industry topics is to track the following websites on a
regular basis instead:
www.wired.com
- you’d be surprised how many good articles about
the music industry show up in this publication
www.billboard.biz - if you
go to the “Industry News” tab, you can pick
a general topic (publishing, touring, etc) and read recent
articles (for free). They also have a nice system for keeping
track of articles in different topic areas that you might
want to reference in the future. It’s not as good
as browsing a paper copy with a good cup of java, but there
is a lot of info there to digest.
http://www.radioandrecords.com/RRWebSite/
- you can follow the charts there (for free) and you might
want to check out the “publisher’s profiles”
and “job opportunities” section under resources.
That’s it for this month. Wish
me luck in finding the time to keep up with my resolution,
and, as always, I would love any suggestions from our readership
– especially on sites with current events to add to
my own list.