• Don Cusic - James Weldon Johnson: Early African American Songwriter
• Serona Elton - Comparative Analysis of Mechanical Licensing Processes around the World
• Stuart J.Fowler  and Jennifer J. Wilgus - A Quantitative Analysis of Entertainment Consumption: 1984-2009
• Storm Gloor - Artists’ Windows of Opportunity: When and For How Long Have They Been Open, Before the “Long Tail” and After?
• Keith Hatschek - Results and Preliminary Analysis of a Survey of Course Distribution Data in Music Industry Studies
• Tad Lathrop - Promoting Music Through Integrated Marketing Communications (IMC)
• C. Scott LeGere  - Using Mobile Based Social Media Platforms to Enhance Academic Rigor and Student Connectedness In Off-Campus Studies Programs
• Guillermo Mager - Legal and Ethical Issues Regarding Unpaid Internships
• David Schreiber - The Recorded Music Industry: A Systematic Review of the Academic Literature
• Cheryl L. Slay - Teaching Copyright law in the Undergraduate Entertainment Business Curriculum: Challenges, Benefits, and Methodologies
• Richard Strasser - Department of Education and Higher Education: New Rulings and Federal Funding
• Ray Sylvester - Understanding the history and evolution of promotional strategies adopted within the music industry from the 20th to the 21st century
• Terry Tompkins - MAD Dragon Records: Integrating Real World Entities into an Academic Curriculum

This research paper will demonstrate how an experiential learning practicum can be successfully implemented into an academic curriculum, using Drexel University’s (Philadelphia, PA) award-winning student-run record label, MAD Dragon Records, as a case study, to assist educators in implementing their own real-world entity into a classroom.  It will describe the components necessary to operate a real-world entity within the construct of the classroom, such as organizational structure, student assignments, meeting agendas, journaling techniques, reflection, grading, sample work and correspondence with outside professionals.  Additionally, this article will describe how incorporating such an entity into the curriculum employs various core concepts associated with experiential learning. Drexel University’s Antoinette Westphal College of Media Arts and Design’s Music Industry Program has developed an array of real-world business entities to parallel “real-world” music industry counterparts.  Drexel’s Music Industry Program Entities function within three main revenue streams: publishing, touring and sales of recorded music. MAD Dragon Publishing focuses on placing songs in film and television, DraKo Booking Agency and MADKo Concert Promotions secure live performances for artists and music venues and the flagship entity, MAD Dragon Records releases and promotes records from recording artists. MAD Dragon Records (MDR), Drexel’s student-run record label, has been integrating real-world based practicum learning since its inception in 2003.  To date, MDR has released over 20 records and sold more than 50,000 compact discs, vinyl records and digital downloads combined, grossing over $250,000 in sales revenue.  The Independent Music Awards has nominated MAD Dragon Records for awards in eleven categories, including “College Label of the Year,” and MDR artists have performed on nationally televised programs, such as The Late Show with David Letterman and The Tonight Show with Jay Leno.  MDR and the Music Industry Program at Drexel have been featured in hundreds of publications including Billboard, Rolling Stone, Forbes and The New York Times.  In addition, graduates of Drexel’s Music Industry Program and former students of MDR have become employed by major and independent record labels, publishing companies, booking agencies, concert promoters, recording studios, entertainment law firms, marketing and promotional companies and various entrepreneurial enterprises throughout the United States.  These accomplishments have increased the profile of the Music Industry Program at Drexel University, subsequently branding the Program as one of the most competitive programs of its kind in the country. (view session)