• Don Cusic - James Weldon Johnson: Early African American Songwriter
• Serona Elton - Comparative Analysis of Mechanical Licensing Processes around the World
• Stuart J.Fowler  and Jennifer J. Wilgus - A Quantitative Analysis of Entertainment Consumption: 1984-2009
• Storm Gloor - Artists’ Windows of Opportunity: When and For How Long Have They Been Open, Before the “Long Tail” and After?
• Keith Hatschek - Results and Preliminary Analysis of a Survey of Course Distribution Data in Music Industry Studies
• Tad Lathrop - Promoting Music Through Integrated Marketing Communications (IMC)
• C. Scott LeGere  - Using Mobile Based Social Media Platforms to Enhance Academic Rigor and Student Connectedness In Off-Campus Studies Programs
• Guillermo Mager - Legal and Ethical Issues Regarding Unpaid Internships
• David Schreiber - The Recorded Music Industry: A Systematic Review of the Academic Literature
• Cheryl L. Slay - Teaching Copyright law in the Undergraduate Entertainment Business Curriculum: Challenges, Benefits, and Methodologies
• Richard Strasser - Department of Education and Higher Education: New Rulings and Federal Funding
• Ray Sylvester - Understanding the history and evolution of promotional strategies adopted within the music industry from the 20th to the 21st century

The paper will provide a historical review and appraisal of the music marketing communication strategies adopted and developed since the inception and growth of popular music. Identifying the use and impact of an ever evolving range and mix of disruptive music media technologies, the paper will assess how these ‘value chain’ technology channels have impacted and shaped the strategic method of promoting the creative and cultural value offering of music products. In understanding how music consumers have changed in their reception and use of music the author proposes that it is possible to identify the marketing communication strategies that dominated the pre-millennial period of the music industry. The advent of the 21st century internet revolution has spawned a new era of music consumer and stakeholder interaction; where the power and influence of success has significantly shifted. The emergence of new social media and network activity has created a new dominant promotional strategy. Relevant concepts and theories are integrated with case study material to demonstrate both the historic and current evolution of promotional (marketing communications) strategies adopted within the music industry. It is hoped that this paper will help both music industry practitioners and academics when seeking to classify and understand the different promotional strategies that are available to music marketing professionals. (view session)

• Terry Tompkins - MAD Dragon Records: Integrating Real World Entities into an Academic Curriculum