One criticism of the
recording industry is that there is more “churn” and less development
of artists, reducing the length of artists’ careers. This might also
affect the likelihood that an artist can breakthrough to mainstream
audiences. My aim has been to examine such thought based on the
historical and present-day lengths of “chart careers”, as well as other
data based on chart data for popular music: the frequency of debut and
“one hit” artists on the charts. The expected outcomes of the
research include identification of trends in such durations and
occurrences, a comparsion of the data to trends in the industry, and a
comparison of artists and/or periods of both shorter and longer careers
to identify commonalities. Such an analysis would be significant
in that not only could results of the study address industry theories,
but would also provide aspiring artists with real data relevant to
their career planning.
It
has also been argued that the Digital Age has supported and resulted
in a “long tail” effect, which theoretically provides more
opportunities to achieve a level of sales, though it might be very
small. This study also addresses such a theory and what it might
mean in terms of the odds of an artist gaining notable commercial
exposure, and how historical data supports or refutes that theoretical
trend.
The
first phase of the study has been to gather and examine
year-to-year data and statistics to identify any top-level general
trends, thus directing more distinct analysis. This phase has
also included an analysis of a sampling of artists to also identify any
general observations to direct the more detailed second phase of the
study. A presentation of results from phase one might also yield
additional questions worth addressing in the research as well. (view
session) |