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Presented at the 2011 Conference
(In alphabetical order)
Conference11/Papers/thumbs/gloor.jpgOne criticism of the recording industry is that there is more “churn” and less development of artists, reducing the length of artists’ careers. This might also affect the likelihood that an artist can breakthrough to mainstream audiences.  My aim has been to examine such thought based on the historical and present-day lengths of “chart careers”, as well as other data based on chart data for popular music: the frequency of debut and “one hit” artists on the charts.  The expected outcomes of the research include identification of trends in such durations and occurrences, a comparsion of the data to trends in the industry, and a comparison of artists and/or periods of both shorter and longer careers to identify commonalities.  Such an analysis would be significant in that not only could results of the study address industry theories, but would also provide aspiring artists with real data relevant to their career planning. 

It has also been argued that the Digital Age has supported and resulted in a “long tail” effect, which theoretically provides more opportunities to achieve a level of sales, though it might be very small.  This study also addresses such a theory and what it might mean in terms of the odds of an artist gaining notable commercial exposure, and how historical data supports or refutes that theoretical trend.

The first phase of the study has been to gather and examine year-to-year data and statistics to identify any top-level general trends, thus directing more distinct analysis.  This phase has also included an analysis of a sampling of artists to also identify any general observations to direct the more detailed second phase of the study.  A presentation of results from phase one might also yield additional questions worth addressing in the research as well.
(view session)

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