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PUBLISH
YOUR WORK IN THE MEIEA JOURNAL
The MEIEA Journal, a refereed journal published by the
Music & Entertainment Industry Educators Association, is seeking
submissions for its next issue. We publish scholarly articles on all
aspects of the music and entertainment industry.
INDUSTRY RESEARCH
Music
and entertainment industry research including historical perspectives,
industry analysis, contemporary issues, etc.
PEDAGOGY
Music
and entertainment industry pedagogy including methods, techniques,
innovations in music and entertainment industry pedagogy, research on
teaching and learning, best practices, etc.
STUDENT PAPERS
The
best of research papers from undergraduate and graduate students in
music and entertainment industry studies.
BOOK AND VIDEO REVIEWS
Reviews
of music and entertainment industry-related books.
Deadline
is June 1, 2012 for consideration in the 2012issue.
Please
consult previous issues of the MEIEA Journal, found online at the MEIEA
web site, to get a better idea of the journal's focus. To learn more
about submission guidelines, please visit the Journal web-page (www.meiea.org/Journals.html)
or contact Bruce Ronkin, Editor MEIEA Journal at b.ronkin@neu.edu.
or by mail:
Dr. Bruce
Ronkin
110
Churchill Hall
Northeastern
University
Boston, MA
02115 USA
S
u m m i t 2 0 1 2
Presented
Academic
Papers Detailed
Schedule of Events
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Opening Keynote Speaker
Marsha Blackburn
U.S. Congress, 7th
District of Tennessee
Marsha has earned
a special reputation
as a bi-partisan leader and
policy expert on telecommunications issues and intellectual property
rights. Representing both a portion of metropolitan Nashville and the
suburbs of Memphis, she has strong ties with one of Tennessee’s vital
recording industry and the songwriters and performers who make it
great. In 2003 Blackburn founded and serves as Chairman of the
Congressional Songwriters Caucus to give the nation’s creative
community a voice on Capitol Hill. In 2007, she was awarded the
Congressional Grammy by the Recording Academy, the White Hat award from
the Nashville Songwriters Association and in 2008 received the Platinum
Award from the RIAA.
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Closing Plenary Session
interview with
Marc Morgenstern
Chief Market and Asset
Development Office
Concord Music Group
Morgenstern
leads business development, strategic marketing, digital enterprises
and the company’s extensive catalogue group at Concord Music Group, one
of the largest independent record and music publishing companies in the
world. In the business development and strategic marketing areas,
key partnerships include Starbucks, AARP, the NFL, the U.S. Postal
Service, Whole Foods and many others. On the catalogue side of
the Morgenstern’s duties, Concord’s legendary family of labels includes
Concord Records, Concord Jazz, Fantasy, Stax, Milestone, Riverside,
Specialty, Telarc, Peak, Heads Up, and Prestige Records. They include
titles from some of the most admired and enduring names in music,
including Ray Charles, John Coltrane, Creedence Clearwater Revival,
Miles Davis, and Little Richard. Previously, Morgenstern founded
or led four Internet enterprises related to music and served as the
executive vice president at ASCAP, the leading U.S. performing rights
organization. Earlier, he was an Emmy-Award winning television news
producer at CBS and PBS in New York and Los Angeles.
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Feature Article
MEIEA Journal Vol. 11
No. 1 2011
Just How Long Is
Your “Fifteen
Minutes?”
An Empirical Analysis of Artists’ Time on
the Popular Charts
Storm Gloor
University of Colorado, Denver
In the late 1960s a line printed in the catalog for an exhibition by
art icon Andy Warhol read, “In the future everyone will be
world-famous for 15 minutes.” The line, in particular the time
frame, has been used often in reference to pop culture and the
entertainment industry, particularly to-
ward celebrities whose notoriety has been seemingly gained quickly, but
is ultimately fleeting.
For better or worse, the term could be applied to some recording
artists and performers in the music industry, particularly in an age of
social media, reality television, and viral distribution of
attention-grabbing content. It would almost seem that it is
increasingly possible for artists to become stars literally overnight.
By May of 2011 the low-budget music video by a previously unknown
fourteen-year old named Rebecca Black had already been viewed over
127 million times, an astounding number that gained her instant
celebrity status despite the debatable quality of her performance.
Pundits would likely argue that despite this initial success, however
acquired, Ms. Black’s ability to maintain the long-term attention
of millions, or even thousands, of consumers might be questionable. Her
"fifteen minutes" may be short-lived.
This research was funded
in part by a grant from
the
Music & Entertainment Industry
Educators Association.
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MEIEA welcomes news
and updates on your institution, faculty & student activities,
awards, and notable accomplishments. Submit via email to webmaster@meiea.org with the
subject heading "MEIEA Member
News."
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